Author: Paraic Bergin

All Leads Are Equal But…

All Leads Are Equal But… All leads are equal but…some are more equal than others. Leads are a fundamental element of any business. Especially one with plans to scale. They are not just contacts. They are people who have...

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Lead Generation 101

Lead Generation 101 — Start Here If You Want Lots Of Leads But Find It’s All Too Complicated Image by NeONBRAND on Unsplash In a world where everything is digital, it is easy to forget that not so long ago the only way to...

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D is for Dog!

The Boston Consulting Group Matrix (BCG Matrix) pegs products/services according to growth and market share. A rising star has high growth and high market share, a cash cow has low growth but high market share. An unknown has...

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