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Posted by Paraic Bergin | Apr 8, 2023 | Lead generation |
All Leads Are Equal But… All leads are equal but…some are more equal than others. Leads are a fundamental element of any business. Especially one with plans to scale. They are not just contacts. They are people who have...
Read MorePosted by Paraic Bergin | Apr 8, 2023 | Lead generation |
Lead Generation 101 — Start Here If You Want Lots Of Leads But Find It’s All Too Complicated Image by NeONBRAND on Unsplash In a world where everything is digital, it is easy to forget that not so long ago the only way to...
Read MorePosted by Paraic Bergin | Apr 8, 2023 | Business strategy |
The Boston Consulting Group Matrix (BCG Matrix) pegs products/services according to growth and market share. A rising star has high growth and high market share, a cash cow has low growth but high market share. An unknown has...
Read MorePosted by Paraic Bergin | Apr 8, 2023 | Lead generation |
Sometimes finding a customer can be a bit like solving a crime. The detective starts with a crime or suspected crime and possibly a crime scene. The entrepreneur starts with a product and/or service that solves a need and...
Read MorePosted by Paraic Bergin | Apr 8, 2023 | Marketing |
The value of your brand. What is it? Can a brand have value? The answer is your brand is both worthless, and priceless. Does anyone actually care about your ‘brand’? I mean, other than you? I don’t think so....
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