Author: Paraic Bergin

Psychology and Marketing

Understanding customer needs and motivation Abraham Maslow’s theory on the hierarchy of needs outlines distinct needs on 5 levels, falling into 2 categories. The first category is Basic and includes biological survival...

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Ho’oponopono for Marketers

If you’re familiar with the legendary Joe Vitale, you’ve probably heard about Ho’oponopono. It’s an ancient Hawaiian prayer for forgiveness and reconciliation. He tells a story about a psychiatric...

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