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Posted by Paraic Bergin | Apr 8, 2023 | Advertising |
There are only 2 types of advertising – but what they are depends on who is talking. One basic distinction is between (a) direct response and (b) everything else. Another is between advertising that (a) works and (b)...
Read MorePosted by Paraic Bergin | Apr 8, 2023 | Marketing |
Understanding customer needs and motivation Abraham Maslow’s theory on the hierarchy of needs outlines distinct needs on 5 levels, falling into 2 categories. The first category is Basic and includes biological survival...
Read MorePosted by Paraic Bergin | Apr 8, 2023 | Marketing |
If you’re familiar with the legendary Joe Vitale, you’ve probably heard about Ho’oponopono. It’s an ancient Hawaiian prayer for forgiveness and reconciliation. He tells a story about a psychiatric...
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